Plans, Goals, Forecasts, and Estimates
This entry on the Overcoming Bias blog got me thinking. Bosses just want the number . I see a lot of confusion between planning, estimating, goal-setting, and forecasting. Forecasting Forecasting as often used in business is simply giving someone the number that represents business performance. Forecasting accurately is impossible , except maybe in the very short or very long term. Nonetheless, you still at some point need to come up with a number. Forecasting is best done using probabilistic techniques and reporting events as probabilities. Simply predicting a number, even if you are right is of little value in most circumstances. Can you imagine a weather forecaster simply saying, "Rain"? Without a percentage and a timing, it's simply not a real forecast. Estimates Likewise when you estimate business performance, wouldn't it be better to say, given the manpower and marketing budget, there is a 10% chance that we can sell 10,000 units, and a 90% chance that we can se...